Breathe Easy Bear
University assignment: BreatheEasyBear
As part of a branding course in university, I created a style guide for our teams fictional brand ‘BreatheEasyBear’ ( a child company of Vicks ). The BreatheEasyBear is a teddy bear for children that has a Vicks cent to it. It is designed to help children sleep. ‘Snoozy’ is the name of the first product.
- Design a Logo that was unique, but still complimented the parent company logo.
- Design the colour scheme.
- Follow the Vicks style guide to not drift too far from their branding.
- Create a style guide for BreatheEasyBear.
Link to the style guide .pdf